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  • Welcome!
  • Post author
    Christopher Frager


Hey, thanks for coming to the Stitch & Loom site and perusing around! I mean, there's a million other things you could be doing right now and it means a lot to us that you’re here!

Building the Stitch & Loom brand has thus far been a crazy endeavor, full of joy and earth shattering anxiety. We have high standards for what kind of experience we want the viewer to have, but we realize that it’s better just to get this baby off the ground and make improvements along the way. As they say, “Rome was not built in a day”. We’re not comparing ourselves to Rome of course. We’re more like Sienna. Or Turin.

We really love the tapetes and the artisans who created them and we've spent a lot of time down in Oaxaca getting to know the Zapotec community. They are a humble yet extremely skilled group of people and we are very grateful to be working with them. We've observed the dark side of textile manufacturing and it's been our mission to source our products ethically and to pay our weavers fair wages. We only work with small family-run workshops and have personally met each and every weaver. It's vital to us that they all work with dignity. Of course it's exhausting to travel to the mountainous village of Teotitlan Del Valle, but we want our customers to feel relaxed knowing their rugs were sourced ethically.

Our main goal on this website is to showcase our tapetes (rugs) and create an experience for the viewer. If you have any feedback or questions about anything whatsoever, feel free to reach out. We're new to this whole e-commerce thing and your input is super helpful!

On the journal, we attempt to entertain and inspire our viewers with rants about our adventures in Oaxaca, stories of the weavers and the weaving process, and our love for Mexico in general. We also include exclusive interviews with designers in the home décor industry, and other random topics that we hope will pique your interest. Who knows, we might throw in an article or two sharing our favorite tequila cocktails.

If you enjoy anything you see here, feel free to comment. We’d love to hear from you!

So on that note, happy viewing!

  • Post author
    Christopher Frager

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